Better Home Group — Owner, Projects, Prices and Hotline
Better Home Group is an Egyptian real estate investment and development group working through specialised brands including Better Home, Better Office, Better Mall and Better Mix. Company sources trace the group’s history to activity beginning in 1992. The AmCham directory identifies Sherif Adly as President, while the Nawy page describes him as the group’s owner and leader.
Better Home Group develops under the Better Home, Better Office, Better Mall and Better Mix brands, with roots published as 1992 and Sherif Adly named as President. Its portfolio is led by the Midtown family of projects in New Cairo, the New Administrative Capital and West Cairo, plus Vidala Resort in Ain Sokhna. The published short code is 19636. It is not the same company as Betterhomes in the UAE.
Who is Better Home Group?
Better Home Group is an Egyptian real estate investment and development group operating through specialised brands including Better Home, Better Office, Better Mall and Better Mix. Company sources tie the group’s history to work that began in 1992, while the property arm took on its expanded structure later. The AmCham directory identifies Sherif Adly as President, and the Nawy page describes him as the group’s owner and leader.
Better Home Egypt must not be confused with the Betterhomes brokerage in the UAE or with BETTERHOMES AG in Switzerland; these are different entities.
Quick facts
| Item | Detail |
|---|---|
| Name | Better Home Group |
| Published corporate roots | 1992 |
| Published leadership | Sherif Adly |
| Short code published on the company channel | 19636 |
| Additional number published on the company page | +20 12 8697 7786 |
| info@betterhome.com.eg | |
| Official website | www.betterhome.com.eg |
Flagship projects
Midtown New Cairo and Midtown East — East Cairo
Midtown New Cairo is an established project in the New Cairo area. Midtown East is a newer project in the Sixth Settlement with several unit types. The two names must be separated, because search results frequently merge them.
Midtown New Capital, Midtown Sky, Midtown Villa and Midtown Solo
A New Administrative Capital portfolio of independent projects or products carrying the parent Midtown name. Each record must hold the district or plot, the type of use, the phase and the delivery date, to avoid pages competing for the same keywords.
Midtown Condo and Midtown Mall
Commercial, administrative and residential prices should not sit in one table. Better Mall pages need different schema, different area options and different yield or rental treatment from residential pages.
Midtown West — West Cairo
An off-plan project appearing within Property Finder inventory, which needs a standalone page linking it to the West Cairo area guide.
Vidala Resort — Ain Sokhna
A relatively new coastal resort appearing with one- to three-bedroom units on the marketplace. The phase name and delivery date must be verified with the company at the time of publication.
Observed prices on 19 August 2026
- Midtown Sky: observed launch price starting from about EGP 2.278 million.
- Vidala Resort: observed launch price starting from about EGP 2.94 million.
- Midtown East: observed launch price starting from about EGP 19.665 million across several unit types.
- Midtown Villa: observed launch price starting from about EGP 8.55 million.
These figures appear on Property Finder as launch prices for specific inventory. They must not be used as a permanent project minimum, and they do not necessarily include maintenance, parking or floor-level differences.
Official contact
- Website: www.betterhome.com.eg
- Short code published on the Better Home channel: 19636.
- Telephone published on the company page: +20 12 8697 7786.
- Email: info@betterhome.com.eg.
Frequently asked questions
1Who leads Better Home Group?
AmCham identifies Sherif Adly as President, and Nawy describes him as the group’s owner. A recent register should be consulted before writing a detailed legal ownership percentage.
2Is Midtown the name of a single project?
No. The name is used across several projects and products in New Cairo, the New Administrative Capital and West Cairo.
3Is Better Home Egypt the same as Betterhomes in the UAE?
No. Better Home Group in Egypt is a developer, distinct from the similarly named brokerage companies in other markets.
Verify developer channels and legal contracts directly before making any purchase commitment.
Internal links
Real Estate Developers in Egypt — Complete Master Directory 2026
The master guide to Egypt's leading real estate developers: sorted by market, asset type, track record, and verified credentials.
Read moreNew Cairo and Fifth Settlement Real Estate — Developers, Projects and Prices
A practical guide to New Cairo's districts, developers and projects, with dated price snapshots and a checklist to run before you reserve.
Read moreNew Administrative Capital Real Estate — Zones, Projects and Prices
A comprehensive guide to New Capital residential zones, CBD towers, Downtown commercial hubs, active developers and verified pricing.
Read moreBest New Cairo Real Estate Developers — Selection Criteria & Track Record
An objective comparative framework for evaluating New Cairo developers: delivery history, facility management, and customer satisfaction.
Read moreDeveloper Sale vs Resale in Egypt — Financial & Legal Comparison
A practical guide comparing primary developer purchases against secondary resale: down payments, payment plans, transfer fees, and risks.
Read moreReal Estate Payment Plans in Egypt — How to Calculate True Cost & Compare
A financial guide to installment schemes in Egypt: down payments, cash discounts, handover balloon payments, and maintenance deposits.
Read moreDeveloper projects
4 projects. Prices as observed at collection time and subject to change.
Compound Midtown New Zayed West
Sheikh Zayed
From 21,140,000 EGP
Compound Midtown New Cairo East
New Cairo
From 21,140,000 EGP
Compound Midtown Condo New Capital
New Capital
From 7,227,000 EGP
Midtown Solo New Capital
New Capital
From 25,500,000 EGP
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