Misr Italia Properties — Leadership, Projects, Prices and Contact

7 projectsNorth Coast, New CapitalLast reviewed: 19 August 20266 min read

Misr Italia Properties is an Egyptian developer whose current corporate history is commonly dated to 1998. The El Assal family is closely associated with the company. Current communications identify Mohamed El Assal and Karim El Assal in shared CEO and Managing Director roles, while Khaled El Assal appears in non-executive leadership material.

Misr Italia Properties dates to 1998 and is led by the El Assal family under a shared executive structure. Its projects are IL Bosco and Vinci in the New Administrative Capital, IL Bosco City in East Cairo, Solare in Ras El Hekma, and Cairo Business Park and Garden 8 in New Cairo. The official hotline is 16519, and the prices below are dated marketplace observations.

Who is Misr Italia Properties?

Misr Italia Properties is an Egyptian development company that began operating in 1998 according to the corporate profile circulated in property sources. Its leadership is tied to the El Assal family: current communications show Mohamed El Assal and Karim El Assal in CEO and Managing Director roles, while Khaled El Assal appears as a non-executive chairman in corporate material. The titles should be rechecked on publication day, because the company uses a shared leadership structure.

Quick facts

Item	Detail
Company	Misr Italia Properties
Founded	1998 according to the circulated corporate profile
Leadership	Mohamed El Assal and Karim El Assal — shared executive roles in current communications
Official hotline	16519
Email	info@misritaliaproperties.com
Published head office	90th Street, New Cairo
Website	misritaliaproperties.com

Flagship projects

IL Bosco — the New Administrative Capital

A residential project in the Capital with apartments, duplexes, villas, townhouses and twin houses, across phases such as The Meadows and La Valle. Its design ideas include vertical green space and open areas.

Vinci and Vinci Street — the New Administrative Capital

Vinci is a residential community in R7, while Vinci Street is the commercial, administrative and medical district inside it. Residential prices must be kept separate from office, clinic and retail prices.

IL Bosco City — East Cairo

An integrated community in the East Cairo and Mostakbal City area with apartments, duplexes, penthouses, villas and townhouses. Sila is the name of a phase or district inside it and should sit under the main page.

Solare — Ras El Hekma

A resort at kilometre 199 of the Coastal Road, with phases such as Club Hill, Olive Oasis and AMARE. The company presents it as a multi-level coastal destination with a seafront and hospitality and wellness services.

Cairo Business Park and Garden 8

Cairo Business Park is an office and business project in New Cairo, and Garden 8 is a retail, dining and entertainment destination. Both need B2B content distinct from residential compound pages.

Observed prices, August 2026

IL Bosco New Capital: apartments from about EGP 6.4 million, duplexes from about EGP 11.7 million and villas from about EGP 39 million.
Resale inside IL Bosco varies widely: one 129 sqm unfinished apartment at about EGP 5.5 million, and a 149 sqm finished apartment at about EGP 8.031 million.
Sila at IL Bosco City: resale observed from about EGP 3.931 million.
Olive Oasis within Solare: observed starting from about EGP 17.9 million.
Vinci Street, the commercial component: developer inventory observed from about EGP 10.309 million, which cannot be compared directly with an apartment price.

Official contact

Frequently asked questions

Who owns or leads Misr Italia?

The company is associated with the El Assal family, and Mohamed and Karim El Assal appear in current executive roles. It is better to present the precise roles than to describe any one person as the owner.